This edition launches our 2023 Quarterly Roundtable Series, which will appear in print, online and on video. The series is sponsored by iSynergy, a digital marketing agency based in Canfield that provides branding, web design, content marketing and search engine marketing services.
Participants in the Business Technology Roundtable, held Feb. 7 at the Courtyard by Marriott in Canfield, were Steve Cross, president and CEO of iSynergy, Canfield; Tim Petrey, managing partner of HD Davis CPAs, Liberty Township; Robert Merva, owner, president and CEO of Avrem Technologies LLC, Canfield; Jim Rosenberg, president and CEO of NEO3, New Middletown; Dave Galioto, chief information officer of Executive Computer Management Solutions Inc., Struthers; Chris Wheatley, director of IT services at Peak I.T., Boardman; and Ralph Zerbonia, president and CEO of Universe Central Corp., Youngstown.
The Business Journal: Briefly describe your area of expertise as it relates to business technology and applications for business. What services or products does your company provide that incorporates the latest business technology?
Steve Cross, CEO, iSynergy Digital Marketing Agency: When you do marketing well, you integrate. And in today’s world, you have to integrate with a lot of different platforms.
You’ve got to use APIs [Automation Programming Interfaces]. You’ve got to deal with their ERP [Enterprise Resource Planning software]. You’ve got to deal with some custom software. You’ve got to pipe all that information together.
So how we use technology … it’s data-centric, keeping that data flowing from one silo to another within a company, and making sure on the forefront, when it comes to sales and marketing, that we’re putting all that data together and we’re utilizing it and being able to act on that data.

Tim Petrey, CEO, HD Davis CPAs: Our firm utilizes technology everywhere from bookkeeping to our advisory practice. We’re also very data-centric. So we’re working with our clients to help them collect the right kind of information so that they can monitor their financial successes and/or failures and learn and improve from that.
Robert Merva, CEO, Avrem Technologies: Our primary office is in Canfield. We have offices in Cleveland and Columbus as well.

We’re an IT managed-services provider. So the companies that hire us, hire us to handle 100% usually of their IT, although we have clients where we do co-managed IT services – where they have an internal IT department and we work with them. It stretches across everything.
We do help-desk support. We manage their networks, their computers, their servers, their governance and compliance risks, web development and design, web hosting. We call it “one throat to choke.” So one phone call to make to get everything that you need done.

Jim Rosenberg, CEO, NEO3: We sell, service, and support Oracle NetSuite ERP cloud solution exclusively. We’re very specialized that way. Oracle NetSuite is pretty much the leader in the industry in cloud ERP. We help our clients become more efficient by using ERP in