Journalism, media, and technology trends and predictions 2022

2022 will be a year of careful consolidation for a news industry that has been both disrupted and galvanised by the drawn-out COVID-19 crisis. Both journalists and audiences have, to some degree, been ‘burnt out’ by the relentless intensity of the news agenda, alongside increasingly polarised debates about politics, identity, and culture. This could be the year when journalism takes a breath, focuses on the basics, and comes back stronger.

In many parts of the world, audiences for news media have been falling throughout 2021 – not an ideal situation at a time when accurate and reliable information has been so critical to people’s health and security. A key challenge for the news media this year is to re-engage those who have turned away from news – as well as to build deeper relationships with more regular news consumers.

Generational change will also continue to be a key theme, leading to more internal soul-searching in newsrooms over diversity and inclusion, about emerging agendas such as climate change and mental health, and about how journalists should behave in social media.

On the business side, many traditional news organisations remain relentlessly focused on faster digital transformation as rising newsprint and energy costs look to make print unsustainable in some countries. Charging for online news is the end-destination for many, but expect subscription fatigue to limit progress, especially if economic conditions worsen.

After a period where digital advertising revenue has leaked away to giant platforms, publishers have an opportunity to secure better results this year. Tighter privacy rules limiting third-party data, along with concerns about misinformation, have already started to swing the tide back towards trusted brands, but advertising remains a competitive and challenging business, and not every publisher will thrive.

Meanwhile the talk of platform regulation becomes real this year as the EU and some national governments try to exercise more control over big tech. However, next generation technologies like artificial intelligence (AI), cryptocurrencies, and the metaverse (virtual or semi-virtual worlds) are already creating a new set of challenges for societies as well as new opportunities to connect, inform, and entertain.

How do Media Leaders View the Year Ahead?

  • Almost six out of ten of our respondents (59%) say their revenue has increased over the last year, despite the fact that more than half (54%) also reported static or falling page views. Publishers report that digital advertising has boomed with more people buying online, while subscription revenue has also increased.
  • Three-quarters (75%) of our sample of editors, CEOs, and digital leaders say they are confident about their company’s prospects for 2022, though fewer (60%) say the same about the future of journalism. Concerns relate to the polarisation of societies, attacks on journalists and the free press, and the financial sustainability of local publications.
  • More publishers plan to push ahead with subscription or membership strategies this year, with the majority of those surveyed (79%) saying this will be one of their most important revenue priorities, ahead of both display and native advertising. At
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Artificial Media: How deepfakes could before long adjust our world – 60 Minutes

You may by no means have listened to the expression “synthetic media”— far more frequently known as “deepfakes”— but our armed service, regulation enforcement and intelligence organizations surely have. They are hyper-real looking video clip and audio recordings that use synthetic intelligence and “deep” discovering to make “fake” content or “deepfakes.” The U.S. federal government has developed progressively concerned about their probable to be used to spread disinformation and commit crimes. That is mainly because the creators of deepfakes have the electric power to make men and women say or do something, at least on our screens. Most People have no concept how significantly the know-how has occur in just the very last 4 years or the threat, disruption and possibilities that appear with it.

Deepfake Tom Cruise: You know I do all my own stunts, clearly. I also do my personal audio.

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Deepfake Tom Cruise

Chris Ume/Metaphysic


This is not Tom Cruise. It truly is one of a sequence of hyper-realistic deepfakes of the motion picture star that began showing up on the video clip-sharing app TikTok previously this year.

Deepfake Tom Cruise: Hey, what is up TikTok? 

For days individuals puzzled if they were being authentic, and if not, who had created them.

Deepfake Tom Cruise: It’s essential.  

Lastly, a modest, 32-year-previous Belgian visual effects artist named Chris Umé, stepped forward to claim credit history. 

Chris Umé: We considered as prolonged as we’re making obvious this is a parody, we’re not undertaking everything to damage his image. But right after a number of movies, we recognized like, this is blowing up we’re receiving thousands and thousands and hundreds of thousands and thousands and thousands of sights.

Umé states his perform is created less complicated mainly because he teamed up with a Tom Cruise impersonator whose voice, gestures and hair are approximately similar to the actual McCoy. Umé only deepfakes Cruise’s face and stitches that on to the authentic movie and seem of the impersonator.

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Chris Umé

Deepfake Tom Cruise: That’s in which the magic transpires. 

For technophiles, DeepTomCruise was a tipping stage for deepfakes.

Deepfake Tom Cruise: However acquired it.

Monthly bill Whitaker: How do you make this so seamless?

Chris Umé: It begins with coaching a deepfake design, of system. I have all the encounter angles of Tom Cruise, all the expressions, all the emotions. It requires time to produce a truly very good deepfake design.

Bill Whitaker: What do you imply “education the product?” How do you coach your personal computer?

Chris Umé: “Schooling” indicates it truly is going to review all the pictures of Tom Cruise, all his expressions, in contrast to my impersonator. So the computer’s gonna train by itself: When my impersonator is smiling, I’m gonna recreate Tom Cruise smiling, and which is, that is how you “educate” it. 

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A younger variation of deepfake Bill Whitaker

Chris Ume/Metaphysic  


Applying video from the CBS Information archives, Chris Umé was able to educate his laptop or computer to learn each facet of my experience, and

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