European Business enterprise Leaders Assured Even with Present Headwinds But Hazard Underinvesting in Engineering for Lengthy-Phrase Growth, Accenture Report Finds

European Small business Leaders Self-confident Despite Recent Headwinds But Threat Underinvesting in Technological know-how for Lengthy-Term Progress, Accenture Report Finds

DAVOS, Switzerland Jan. 16, 2023 – Whilst 65% of European business leaders concur they are dealing with the most complicated operating surroundings at any time, an even greater proportion (77%) are assured about their organizations’ capability to accelerate growth in an financial downturn, according to a new report from Accenture (NYSE: ACN).
According to the “Accelerating Europe’s path to reinvention” report, climbing power costs are the best obstacle impacting margins for European businesses, stated by 19% of respondents, adopted by supply chain disruptions (14%).
Even with these worries, 81% of European business enterprise leaders think their businesses are nicely-positioned to capture foreseeable future advancement, having conquer the pandemic.
Unveiled at the Entire world Financial Forum’s Annual Assembly in Davos, the report appears to be at the most urgent challenges European companies are going through, their strengths and weaknesses, and how they can reinvent on their own to repeatedly adapt to a volatile world, whilst rising competitiveness, accelerating expansion and improving upon profitability.
“The resilience organization leaders have shown could describe their self-assurance in navigating present headwinds, together with an strength disaster that is hitting Europe especially tricky,” claimed Jean-Marc Ollagnier, CEO of Accenture for Europe. “However, what is at stake for European corporations is their competitiveness in excess of the very long expression. The significantly unstable macroeconomic setting, put together with the tempo of technological innovation and the will need to accelerate the strength changeover, necessitates firms to engage in a deliberate technique to constantly reinvent their organization. It is through a Complete Enterprise Reinvention that European corporations can enhance competitiveness and thrive in excess of the extended time period.”
European development is lagging peers, with a deficit in engineering financial investment
The report, which analyzes the monetary general performance of nearly 3,000 organizations globally, observed that though European businesses report robust profitability, they are slower to develop revenues in comparison to their friends in North The united states and Asia Pacific.
To better understand in which European companies stand, the report also examines how they accomplish when compared with friends in North The us and Asia Pacific across 6 places: expertise, know-how, source chain and operations, product sales and customers, liquidity and charges, and sustainability.
According to the assessment, European organizations are outperforming their peers on sustainability, expertise and liquidity and expense administration. Nevertheless, they are noticeably driving in growing gross sales and in using technological know-how to boost prime-line growth. 
European organizations are also a lot less probably to innovate employing rising systems, shift to a technological innovation-pushed small business product and have a electronic-savvy management when compared to North American and Asia Pacific providers.
“European companies’ solid profitability and reduced growth pattern indicates they are more probable to squeeze benefit from present business enterprise streams than developing new kinds,” explained Michael Brueckner, Chief Tactic Officer of Accenture for Europe. “While optimizing costs and maximizing recent profitability are crucial, it will have to be carried out to also crank out liquidity to devote for the long term. They should really also capitalize on their strengths in sustainability and potential to deliver on personnel encounter, though pursuing technological innovation-pushed development options.”
Unparalleled instances call for an unparalleled response
In accordance to the report, even though European businesses have designed amazing resilience in recent many years, they ought to now reinvent on their own to address the exclusive troubles they face.
The report suggests strategic ways European companies have to just take to commence their reinvention, focusing on their strengths in sustainability and talent while addressing their deficits in technology and buyer wants. These actions incorporate:


  • Create their electronic main swiftly to help business enterprise design reinvention: Travel ongoing, compressed and scaled transformation, together with by establishing a digital foundation making use of cloud, details and AI to scale new procedures, improvements and alternatives across the organization. This is an ongoing exertion to establish a platform for reinvention through transformation programs that fund them selves as a result of the price they produce.
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  • Speed up the electricity transition: Perform throughout ecosystems to middle the European economic climate around web zero and circular principles for world competitiveness. Advocate for robust industry and governmental cooperation, procedures and incentives to degree the global participating in field and fast-observe execution. Accelerate cross-sector decarbonization partnerships and foster large-scale adoption of early-stage solutions. Bettering electricity efficiency, not only to navigate the electrical power disaster but as a prolonged-phrase remedy to minimize emissions and charges.
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  • Align to new client requires: See clients inside of the context of their comprehensive lives, making use of human and device intelligence to have an understanding of them and their motivations in a holistic and dynamic way. Address for their shifting wants by changing 1-dimension-matches-all offerings with a lot more individualized goods and solutions, prolonged partnerships and rethinking talent, know-how and processes to generate value and loyalty.
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  • Make expertise tactic core to enterprise system: Put folks at the center of organization reinvention and establish chief human resources officers as the catalysts for transform. Ensure robust connections and collaboration throughout the total C-suite and provide all people today together on the reinvention journey, making new methods of doing work. Accessibility and produce expertise in revolutionary ways, employing know-how and info to attain a deep, granular knowing of existing and next-generation ability wants. Infuse a culture of inclusion throughout the firm, so persons from all ranges can lead to their entire potential, supported by a powerful sense of belonging and function. 
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“Today, most organizations are reinventing sections of their organization,” included Ollagnier. “But to triumph in a organization ecosystem that is presently currently being redefined, they will have to have to improve every little thing from their operating designs to new ways of doing the job. These unprecedented situations phone for an unprecedented reaction from European companies. That will involve a daring and visionary tactic to transformation that abandons greatest apply in order to arrive at a new functionality frontier. It is a pivotal moment for a more powerful Europe.”
You can take a look at the report Accelerating Europe’s path to reinvention in Accenture Foresight, our new assumed leadership app, which supplies a customized feed of all our hottest reviews, situation scientific tests, weblogs, interactive information charts, podcasts and extra. Download the application at
About the analysis
Accenture’s “Accelerating Europe’s path to reinvention” report is dependent on survey responses from 2,000 organization leaders throughout Europe (1,450), the United States (300) and China (250), spanning 12 industries. The survey was performed from October 24, 2022, to November 30, 2022. The report also incorporates company fiscal general performance and business enterprise strengths analysis of 2,854 businesses globally, together with 1,344 European organizations. Business strengths and weaknesses ended up analyzed throughout six spots that have demonstrated influence on rewarding advancement: Liquidity and prices Sales and Shoppers Talent Provide chain and functions Sustainability and Know-how.
About Accenture
Accenture is a leading world professional services company that can help the world’s foremost corporations, governments and other businesses establish their electronic core, optimize their operations, accelerate earnings expansion and greatly enhance citizen services—creating tangible value at speed and scale. We are a talent and innovation-led enterprise with 738,000 folks serving shoppers in far more than 120 international locations. Technologies is at the main of improve nowadays, and we are just one of the world’s leaders in supporting generate that improve, with potent ecosystem relationships. We mix our energy in know-how with unmatched market working experience, useful knowledge and global shipping and delivery ability. We are uniquely ready to supply tangible results since of our wide assortment of solutions, answers and assets across Approach & Consulting, Technological know-how, Functions, Field X and Accenture Tune. These abilities, alongside one another with our society of shared accomplishment and dedication to making 360° price, enable us to assistance our clients triumph and develop trusted, lasting relationships. We measure our achievement by the 360° benefit we develop for our customers, just about every other, our shareholders, associates and communities. Pay a visit to us at

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